The Sounds of Capitalism : Advertising, Music, and the Conquest of Culture
The Sounds of Capitalism : Advertising, Music, and the Conquest of Culture
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Author(s): Taylor, Timothy D.
ISBN No.: 9780226791159
Pages: 368
Year: 201208
Format: Trade Cloth (Hard Cover)
Price: $ 142.62
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Introduction Rationale Target Audience Highlights of the Book Organization Acknowledgments Part I Chapter 1 The Basics of Internet Technology Skill Level Required Web Sites and Browsers Web Pages and HTML Web Servers and HTTP URLs FORMS and CGI Javascript Cookies Java and Servlets Databases JDBC XML e-Commerce Systems Inventory Management Systems Profile Management Systems Ordering Management Systems Shipping Management Systems Reporting Systems Getting on the Internet Using an ISP Using a Hosting Service Keeping the Computer with You A Note about Speed Disclaimer Part II Chapter 2 HTML Introduction First HTML File Some Formatting Tags Links Lists Tables Frames Forms Putting Comments in HTML Conclusion Chapter 3 Java Introduction Object Oriented Programming First Java Program Applets and Applications Instances Method Overloading Inheritance Interfaces Packages Exceptions File I/O Threads Some Useful Classes and Methods Vectors Hashtables Object Serialization Remote Method Invocation (RMI) Reading a URL Working with Proxies Internationalization Applets Threads in Applets Java Mail API Commenting Code in Java Some Useful Tools Some Practical Examples Example 1: Displaying Multiple Advertisements on Your Site Example 2: Keeping Track of Clicks on Advertisements Conclusion Some Handy Classes and Methods in Some Useful Packages Chapter 4 Servlets = HTML FORMs = POST and GET METHODs = Anatomy of a Request and a Response = CGI Scripts = Drawbacks of CGI = Efficiency with Servlets = Anatomy of a Servlet = JServ--Servlet Engine = A Basic Servlet = FORM Variables = Cookies = Sessions = Some Practical Examples Example 1: Bulk Email Sender Example 2: Internationalized Help Screens for Your Worldwide Customers Example 3: Stocks Reader = Example: Session-Based Shopping Cart = Conclusion = Some Useful Interfaces/Classes and Some of Their Methods Chapter 5 Javascript Introduction Documents documents.forms Statements Examples Functions Objects in Javascript Events and Event Handling Arrays FORMs Select Lists Buttons Submit and Radio Buttons Checkboxes Text Fields and Text Areas Frames Cookies A Practical Example Example: Personalized One-to-One Service to Customers Some Useful Methods, Properties, and Event Handlers of Some Useful Objects Reference Chapter 6 SQL and JDBC Databases and SQL Schemas Datatypes Table Creation Column Constraints Keys Indexes <.


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