Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? Just as body language helps you to make an impression in person, what you write and how you write it affects what people think of you and your organisation. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results. This invaluable guide offers step-by-step pointers that readers can put into practice right away. The highlight of the book is a series of 10 model email templates, covering scenarios like requests for information, conveying bad news, complaints and sales prospecting. These are explained and analysed to show what makes them simple yet effective.