The ultimate guide to writing clear, powerful business documents: now 100% revised and refocused on web/online content! Contains 500+ outstanding sample documents for practically every business challenge. Now contains extensive coverage of writing email, web and social network copy, and blog entries. Shows how to communicate to build relationships. Contains 100+ high-performance business writing tips. Global best-seller: the previous two editions sold 190,000+ copies! This is today's most complete guide to high-performance business communication -- both online and in print! Ideal for managers and business professionals at all levels, it's packed with 500+ up-to-date sample documents, 100+ tips for better business writing, and high-value templates that can supercharge any business document. Completely revised and restructured to focus on the latest web, online, and social media, this book shows how to communicate powerfully to build relationships and get results. Readers won't just learn the rules of great modern business writing: they'll find the tools and resources they need to put those rules into action. Learn how to: Organize and present content so people immediately understand your point, recognize your professionalism, and take the action you want.
Send the right signals about you and your business to customers, colleagues, and partners. Understand how 21st century business language has changed: be professional without being pompous. Master the new skills needed to write effectively for social networks, websites, and blogs. Handle any routine written business transaction, from inquiries and quotes to order fulfillment and accounts receivable. Write better emails and letters. Create more persuasive reports, proposals, press releases, business plans, and more.SHIRLEY TAYLOR (Singapore), owner of Shirley Taylor Training and Consultancy, conducts popular training programs, workshops, and seminars throughout Asia. She previously worked as Head of Department and Senior Lecturer in Bahrain and Toronto.
Taylor is author of Communication for Business:.A Practical Approach, 4th Edition.