For more than a century, a silent battle has been raging for the territory of your mind. The weapons are so covert that the masses have remained unaware of their use. So effective are these tactics that even when the victims are told what is happening, and make some show of being outraged, they nevertheless allow it to continue. Like a virulent virus, the effects are spreading, exerting a stronger control over a greater number of people on a daily basis--and we can only wish this was all just fiction In "Gotcha , " Eldon Taylor explores the 24/7 bombardment of information designed to win the hearts and minds of the public. He demonstrates how new sound bites are championed into personal awareness, becoming memes of the culture. All of this results in framing and reframing classical positions, thereby causing adjustments to personal values and history itself. Your very decision process is being managed and manipulated, and the quest for discovering your real self becomes exponentially more difficult, if not impossible, as a result. "Gotcha " exposes the arrival of the Orwellian age in full-blown technicolor.

In laying bare the current uses of the many sophisticated techniques, Eldon reveals what it is we need to do in order to avoid allowing others to puppet our thoughts--"what was your last original thought?".