The second edition of this highly recommended work addresses the interaction between conflict of laws, electronic commerce, and consumer contracts. In addition, the book identifies specific difficulties that conflicts lawyers and consumer lawyers encounter in electronic commerce, and it proposes original approaches to balance the conflict of interest between consumers' access to justice and business efficiency. The European Union has played a leading role in this area of law and its initiatives are fully explored. The book pays particular attention to the most recent development in collective redress and alternative/online dispute resolution. By adopting multiple research methods - including a comparative study of the EU/US approach, an historical analysis of protective conflict of laws, a doctrinal analysis of legal provisions, and an economic analysis of law to provide - it provides the most comprehensive examination of frameworks in cross-border consumer contracts. (Series: Studies in Private International Law, Vol. 1) [Subject: Private International Law, Consumer Law, Information Technology Law, Comparative Law].