Britannica First Big Book of Why Marketing Plan Marketing spend of $50,000 to support launch Britannica Books Website New website now live with improved layout: https://books.britannica.com Separate US and UK sites to focus sales and marketing efforts Supported by Britannica Books' social media channels - Instagram and Twitter Video Trailer Video trailer available in July Britannica will feature the videos on our YouTube channel (28K subscribers) and on Britannica.com (350K video views per month) Retail & Trade Adverts in School Library Journal, Publishers Weekly and the Independent Booksellers Associations Bookshop.org campaign once the book is published Amazon A+ page and book trailer loaded in September Amazon pay per click campaign to run in October until Christmas Position alongside the Encyclopedia. Same trim size and still very hefty but for younger age group (4-8 years old) Comparison titles: National Geographic's Little Kids Big Book of Why series Full-color blad is available in both physical and digital versions and on Issuu Marketing photos will be available in July on Edelweiss Social media campaign on Twitter sharing the WHY? questions first, allowing people to guess the answer before providing it Emphasis on the book's STEM links and usefulness for home learning as part of its campaign Produce a video of kids asking questions from the book, then being amazed by the answers provided by the experts Digital Marketing Britannica has a huge reach to US consumer audiences, schools and libraries - with 1 million social media followers who we will target through our social media campaigns with 5 posts per month across the whole imprint of Britannica Books Our digital marketing channels will be fully deployed to support Britannica Books through content, banner ads, consumer email campaigns, and social media Britannica will be running social media campaigns for 8 weeks from US publication date in October and will support this with a dedicated e-blast to 1 million subscribers There will also be onsite marketing placements, bundled subscription offers, dedicated promotions on site, newsletter content integration and guest blog posts Sites included are Britannica.com (32 million page views per month), Britannica Kids (subscriber only site) and Britannica for Parents PR Plans for Britannica Big Book of Why Brilliant PR have been retained to promote the Fall 2021 list. Targeting TV coverage as they achieved for the Encyclopedia in Fall 2020 Instagram influencer event planned with attendees having a combined following of 10 million Christmas gift guides in key monthly magazines and national newspapers Publisher Spotlight will launch the book into the schools and library market and promote the book at trade events Author info: Sally Symes worked for many years as a designer of children's books before turning her skills to writing them.
Her collaborations with Nick Sharratt have won several awards, including The Educational Writers' Award for Gooey, Chewy, Rumble, Plop, and The Southampton Favourite Book to Share Award for Something Beginning with Blue. She works from a shed in Sussex, UK, accompanied by her grumpy cat.