Find out how Amazon became the world's largest online retailer. Discover how the company started by developing a unique way to sell books and grew into a giant of the e-commerce industry in a short span of time. This book unveils: The people behind Amazon's revolutionary retail and product development strategies. The technological innovation driven by Amazon, from the Kindle to the Fire Phone. What the future might hold for Amazon, from drone delivery to space travel! From the battle for e-books to Amazon's marketing savvy, this book examines the factors that led to amazing developments for the e-commerce industry as a whole.