Just Heat It `n¿ Eat It! : Convenience Foods of The `40s-¿60s
Just Heat It `n¿ Eat It! : Convenience Foods of The `40s-¿60s
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Author(s): Sussman, Adeena
ISBN No.: 9781437952223
Pages: 175
Year: 200810
Format: Trade Paper
Price: $ 20.70
Status: Out Of Print

Postwar America was a time of innovation in everything. Not to be left out of the business boom, food manufacturers took advantage of advances in food packaging, processing, and distribution to sell a nation on convenience foods. With modern and efficient kitchens installed in new suburban homes, housewives were eager to accept culinary advances that meant less time in the kitchen and more time for mom. From TV dinners and Jolly Pop popcorn to Jell-O and Velveeta, these precursors to fast food were welcomed by ¿too-busy-to-cook¿ women as another indispensable ¿mother¿s little helper¿ that helped them maintain their perfect homemaker status. Hundreds of full-color illustrations explore the wonders of the ready-to-eat revolution.


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