"The subtle brilliance of The Unpersuadables is Mr. Storr's style of letting his subjects hang themselves with their own words." -Michael Shermer,  The Wall Street Journal "A tour de force . A searching, extraordinarily thoughtful exploration of what it means to believe anything . There are entire novels that do less than Storr achieves here in a mere 30 pages . Running through all these stories is Storr's growing uncertainty about certainty." -Laura Miller,  Salon   "Drawing upon his well-documented store of inquisitiveness about superstition, eccentricity, and idiosyncratic beliefs, Storr has delivered an accessible look at the brain's capacity for adopting unconventional ideas . Storr's distillation of current thinking on the subject is a nice primer for the non-expert reader.

"  -The Daily Beast "Throws new and salutary light on all our conceits and beliefs. Very valuable, and a great read to boot, this is investigative journalism of the highest order." - Independent, Book of the Week   "Storr can open chapters like a stage conjurer, and his prose has an easy, laconic style embracing Jon Ronson's taste for the fabulously weird and Louis Theroux's ability to put his subjects at ease. He is a funny and companionable guide . [who] confounds expectations." - Guardian.