"Mr. Storr has an engaging, first-person style and makes it clear that his purpose is to grasp why people believe such irrationalities more than it is to debunk their specific beliefs. But he gives his readers enough information to test the verisimilitude of his characters' claim. The subtle brilliance of The Unpersuadables is Mr. Storr's style of letting his subjects hang themselves with their own words."- Wall Street Journal "The subtle brilliance of The Unpersuadables is Mr. Storr's style of letting his subjects hang themselves with their own words." -Michael Shermer,  The Wall Street Journal "A tour de force .

A searching, extraordinarily thoughtful exploration of what it means to believe anything . There are entire novels that do less than Storr achieves here in a mere 30 pages . Running through all these stories is Storr's growing uncertainty about certainty." -Laura Miller,  Salon   "Drawing upon his well-documented store of inquisitiveness about superstition, eccentricity, and idiosyncratic beliefs, Storr has delivered an accessible look at the brain's capacity for adopting unconventional ideas . Storr's distillation of current thinking on the subject is a nice primer for the non-expert reader."  -The Daily Beast "Throws new and salutary light on all our conceits and beliefs. Very valuable, and a great read to boot, this is investigative journalism of the highest order." - Independent, Book of the Week   "Storr can open chapters like a stage conjurer, and his prose has an easy, laconic style embracing Jon Ronson's taste for the fabulously weird and Louis Theroux's ability to put his subjects at ease.

He is a funny and companionable guide . [who] confounds expectations." - Guardian.