Investors and their advisers face a dizzying array of options when selecting investments. How to choose the optimal mix of stocks, bonds, real estate, and other assets? The book shows how to construct strategies that are appropriate for each investor. With its detailed analysis, supported by data and anecdotes drawn from investment experiences, it is above all a practical guide. It shows how new insights from behavioral analysis are widely reflected in the actual choices investors make. It also emphasizes the importance of basing recommendations for investment strategy on the principles of traditional finance. And it takes into account current research on the goals investors want to achieve and the mistakes they frequently make. Author Peter Stanyer has written an extremely clear guide to the ins and outs of investment strategy.