* Section - ONE: From TV-centric thinking to a multichannel marketing ecosystem; ** Chapter - 01: Introduction to the multichannel marketing ecosystem - Markus Ståhlberg; ** Chapter - 02: The rise of digital branding - Simon McEvoy; ** Chapter - 03: Holistic design for consumer engagement - Brad Brinegar; ** Chapter - 04: TV is dead, long live TV - Rob Smith; ** Chapter - 05: Multichannel ecosystem toolbox - Kyle Lacy; ** Chapter - 06: Conversational customer journey planning - Felix Velarde; ** Chapter - 07: Emerging mobile dynasty - Dimitrios Kontarinis; ** Chapter - 08: Cross-channel analytics - Robert Cataford; ** Chapter - 09: Software-driven marketing ROI - Scott Brinker; * Section - TWO: Establishing and successfully taking advantage of the multichannel ecosystem; ** Chapter - 10: Why do big companies fail in the multichannel ecosystem? - Alexey Andreev; ** Chapter - 11: How e-mail defines, builds and leverages brands - Anthony Schneider; ** Chapter - 12: How to win your Zero Moment of Truth - Brice Bay; ** Chapter - 13: 360° direct response marketing -Mike Teasdale; ** Chapter - 14: Creating relevant conversations - Sundeep Kapur; ** Chapter - 15: Social media romance - Justin Gray; ** Chapter - 16: Changing face of Facebook marketing - Kristen James; ** Chapter - 17: Essentials of mobile marketing technologies - David Marutiak; ** Chapter - 18: How brands can succeed in the local mobile revolution - Paul Bruemmer; ** Chapter - 19: E-mail: lifeblood of the online ecosystem - Richard Gibson and Guy Hanson; ** Chapter - 20: Integrating search to a multichannel mix - James Murray; ** Chapter - 21: What really counts in metrics - Erik Deckers; * Section - THREE: Beyond online: how to translate the multichannel ecosystem into revenue; ** Chapter - 22: Marketing automation with apps - Ville Maila; ** Chapter - 23: Using storytelling to build sales - Cam Brown; ** Chapter - 24: Converting customer dialogues into revenue - Kristin Zhivago; ** Chapter - 25: What comes after social media - Lon Safko; ** Chapter - 26: How to spell marketing in 2015: product development - Martin Deinoff; ** Chapter - 27: Smarter checkouts: beyond the transaction - Matthew Oxley; ** Chapter - 28: Making money with metrics that matter - Chris Perry and Alex Steer; ** Chapter - 29: Customer currency: contextualized data insights - Saul Stetson; ** Chapter - 30: Introduction to predictive marketing - Brent Chaters.