For courses in introductory business. A conversational, question-and-answer approach to contemporary business Revel® Better Business introduces the business content students need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages students to come to class prepared to have better conversations. Unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business. The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. Hallmark features of this title Coverage of important topics in business Real-life entrepreneurs, Chip and Jake, describe their business decisions to grow their company from a start-up into a global enterprise. These videos are available in the end-of-chapter Connecting Elements of Business section. Biz Chats help students connect the material with what's going on in business today.
On Target / Off the Mark sections illustrate positive and negative outcomes to a variety of business ventures related to the material. An organization that guides students' learning Teasers at the beginning of each objective pique students' interest so that they'll read on. A clear format communicates fundamental business concepts and then connects the various facets of business at the end of the chapter. New and updated features of this title Cutting-edge information and data NEW and UPDATED: Content, examples and applications showcase the latest data, events, and market trends, including new social media strategies and technologies, brand resilience post-COVID, crowd funding and more. NEW: 25% of all end-of-chapter materials have been modified to focus on major economic shifts, changes in technologies, and ever-increasing globalization. Resources that fuel classroom discussion NEW: Connecting the Elements of Business exercises facilitate conversations about how the material in the chapter relates to other components of business. UPDATED: Case Studies encourage critical thinking and discussion, and help students synthesize concepts across chapters. Features of Revel 6th Edition; published 2022 NEW: Added interactivity has been applied to multiple-choice questions, critical-thinking prompts, journal prompts, key term flashcards, drag-and-drops, hotspots, fill-in-the-blanks, pop-ups and videos.
Videos highlight an aspect of the chapter and come with a brief assessment. Mini Sims put students in business professional roles and give them the opportunity to apply course concepts as they make decisions about real-world business challenges.