About the Author 2 Acknowledgments 4 It's Time to Make Your Side Hustle Dreams a Reality! 8 How to Use This Book 11 CHAPTER 1: Getting Prepared to Win 13 Challenging the Fear That Holds You Back 15 Get Prepared to Build a Successful Business 21 My Side Hustle Business Story 29 What Not to Expect from Your Side Hustle 38 Meet Camilla Banks 43 CHAPTER 2: Laying Out Your Business Idea 48 What's It Gonna Be? Brainstorming Your Business Ideas 50 Doing Your Research: Google Is Your Friend 57 Establishing Your Business Vision and Mission 61 Meet Vickii Onabolu 65 CHAPTER 3: Your Business Plan 70 Creating a Business Plan That Makes Sense to You 72 What Legal Structure Do You Need? 79 Who Is Your Business for, and Why Should They Buy from You? 89 Defining Your Products and Services 97 Assessing Your Competition 101 Meet Tiwa Lawrence 107 CHAPTER 4: Building Your Brand and Marketing Your Business 115 Developing the Look and Feel of Your Brand 117 Creating a Marketable Brand Story 129 Your Online Presence and Content Strategy 133 Your Marketing Strategy and Leveling Up Your Game 148 Meet Kalyn Johnson Chandler 156 CHAPTER 5: Business Finances--Let's Talk Money! 162 Laying Out Your Startup Costs and Operating Expenses 164 Your Business Budget: An Essential Part of Your Business Success 174 Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186 Pricing Your Products and Services 193 Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200 Meet Sahirenys Pierce 210 CHAPTER 6: In It to Win It! 215 Leveraging Metrics in Your Business 217 Managing Your Time: Tips and Tools to Help 225 Who Do You Need on Your Team? 231 Meet Emilie Aries 238 CHAPTER 7: Plan for Growth 243 Staying Consistent and Persevering through Seasons 245 Prioritizing Self-Care 250 Meet Ebony Ruffin 253 In Closing 258.