An essential guide to harnessing the power of plants and enjoying the benefits of a plant-forward diet, by Ian K. Smith, the #1 New York Times bestselling author of Clean & Lean . For dieters who want to utilize the benefits of fruits, vegetables, and complex carbs--without eliminating the meat, dairy, fish, and fats they love--Dr. Ian K. Smith's new book Plant Power delivers the most flavorful and favorable plant-based foods to their plates. In a detailed but easy-to-implement four-week program, readers will, day-by-day, flip their diet from 70% meat/30% plants to 30% meat/70% plants, leading to natural and pain-free weight loss, keeping them feeling full and satisfied. In Plant Power , readers will learn: - The unique power of plant protein vs. animal protein - How to buy fruits, vegetables, fish, and meat: Does organic matter? Is frozen OK? What about farm-raised? Or grass-finished? - If plant-based burgers and beyond are all they promise to be: the good, the bad, and the to-be-avoided - 25 key recipes to use as daily basics: they'll effortlessly move dieters from grab-and-go junk to first-quality fill-ups Plant Power makes moving to a plant-based diet painless, while benefiting the planet, saving readers money, and maximizing their performance without sacrificing taste and the foods they love.