This is the most practical, complete roadmap for designing, launching, and executing social media campaigns that earn real profits! Leading experts Jamie Turner and Reshma Shah have written a start-to-finish, "in-the-trenches" guide that draws on their immense experience making social media marketing work for world-class enterprises. How to Make Money with Social Media brings together proven solutions and realistic guidance for both B2B and B2C businesses of all sizes, in all industries.   In Real-Time Marketing for Business Growth , one of the world's leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish "PRAISE" process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute.   Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media, Marketing Metrics, Second Edition explains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques.