PART I Overview of the Sport Management Research Process 1 Basic Principles of Sport Management Research 2 The Sport Management Research Process 3 Choosing a Research Design, Reporting Research, and Ethics PART II Qualitative Research for Sport Management Researchers 4 Qualitative Data Collection in Sport Management Research 5 Qualitative Data Analysis in Sport Management Research 6 Action Research and Sport Management Research 7 Case Study Research 8 Deconstruction and Sport Management Research 9 Discourse Analysis and Ethnomethodology 10 Ethnographic Approaches 11 Emerging Ethnographical Approaches 12 Feminism, Queer Theory, and Standpoint Theory as a Methodology in Sport Management Research 13 Narrative Inquiry and the Stories Sport Management Researchers Can Tell 14 Phenomenology and the Lived Experience of the Sport Management Researcher 15 Emerging Critical Qualitative Approaches for the Sport Management Researcher PART III Quantitative Research for Sport Management Researchers 16 Research Design for a Quantitative Study 17 Data Collection Methods for a Quantitative Study 18 Quantitative Data Analysis in Sport Management Research 19 Introduction to Inferential Statistics 20 Correlation and Regression Analysis Techniques 21 Determining Difference Among Groups 22 Cluster Analysis, Factor Analysis, and Structural Equation Modeling 23 Non-Parametric Techniques: Chi-Square and Spearman's Rho Correlation 24 Data Visualization Techniques for Quantitative Research PART IV Alternative Approaches and Methods for Sport Management Research 25 Mixed Method Approaches for Sport Management Research 26 Social Media Techniques for Sport Management Research 27 Social Network Analysis for Sport Management Research 28 A Framework for Sport Management Research: Research 3.0.