Chapter 1 Play Nintendo I''m sweating in my blue overalls as I look at all the obstacles ahead of me. I have three options: (1) pound my head on this brick block and hope for a star, (2) run and jump over the enemy, or (3) step on this turtle''s head and force him to retract into his shell. No matter which option I go with, the fact remains that the Koopa Troopa up ahead is going to stay there. I can''t control it or convince it that it''s actually a Ninja Turtle and thus is in the wrong game. That''s fine. No Ninja Turtles means more pizza for me, and I''m Italian, so this is all working out. I know the Koopa Troopa isn''t going to listen to me, and therefore I need to control the only thing I can--and that''s me, Mario. Videogames are a great analogy for life.

You go through levels, get thrown off by obstacles, and face several enemies. The game will become harder and harder, but it''s okay because you become smarter, faster, and more skilled. When playing a videogame, you control a character by making it jump, run, duck, and attack. I mean, that was back in my day when my Super Nintendo controller had two buttons. Today videogame controllers have as many buttons as a keyboard, so who knows what you can do. You can probably press A + Y + Z while twirling your left joystick and your character will sing the national anthem. Either way, the fact remains that your character is the only thing you can control in the game. The enemies will keep coming, the walls will keep shrinking, and the time will keep ticking away.

It''s your job to navigate your character through a situation you cannot control. That''s exactly how you should view life. A Bawse understands that there are many things in life you have no control over and it is inefficient to become frustrated by that reality. Not being able to control people and situations doesn''t make you powerless; it just means you have to exercise your power in a different way. If you can''t control people, then control your reaction to them. If you can''t control a situation, then prepare for it. Before I started my career in the entertainment industry, I was the leader of a small dance company (if you could even call it that) in Toronto. We started off small, with only a few dancers, specializing in only Indian dance styles, but over time, in true Lilly fashion, I wanted to keep growing and expanding our horizons.

Since I was little, I''ve had larger-than-life ideas. I never wanted to settle for something simple or mediocre, and as a result, when I did things, I wanted them to be the biggest and best things. There were so many other dance teams and companies around and I didn''t want to just be another addition to an already long list. I committed my days to transforming the company in the hopes of creating a dance empire that would take over the world. I really thought that was possible. We would be dancing Power Rangers who saved the world, one extended leg and pointed toe at a time. I decided to convert my basement into a full-blown office. We held auditions for dancers who were skilled in all forms of dance so that we could perform hip-hop, classical, and fusion in addition to what we were already doing.

I organized photo shoots and video shoots and other creative marketing techniques. I had so much drive and determination that no injury, financial strain, or competition could steer me off my path. What I couldn''t see, however, was the one obstacle that was in front of me the entire time, and which caused everything to fall apart: the team itself. I had such big dreams for the company and I was always willing to work for them. Without hesitation, I would pull all-nighters to put together marketing materials, spend money out of my own pocket to invest in what we needed, and drive myself crazy thinking of innovative ways to set ourselves apart. But then I would arrive at practice and deal with three dancers showing up late, one not showing up at all, and two of them leaving early. Getting people to put in work on events to help our brand was like pulling teeth. We often performed at weddings and thus needed to adhere to a professional dress code, yet some dancers would occasionally show up wearing shorts and flip-flops.

I would get so frustrated with them because I was putting in so much work for this dream, but the reality of the situation was that the dream was mine, not theirs. I tried for years to control them and make them work for something they didn''t care about as much as I did, and it just didn''t work. My dance company dreams faded away gradually, but the process was hastened by my discovery of YouTube. I remember feeling a new sensation the first time I uploaded a video. I wrote the script, shot it, edited it, and released it. No one else was involved or required, and the independence was exhilarating. Soon I developed an even greater drive and passion for my career as Superwoman than I''d had previously with my dance team. This time, however, I wasn''t trying to control a group of twenty people every time I needed something to get done.

The only person I needed to control was the only person I could control, and that was me. Today, of course, I have a team that surrounds me and helps me to build my business. But Lilly is still at the root of Superwoman. The success of Superwoman and the failure of my dance team helped me learn a very important lesson: work with what''s in your control. This lesson can be applied to so many situations in our lives. You get frustrated when your parents nag you, so every time they do, you storm out of the room. You can''t control your parents, so stop trying. Instead, use that energy to control your reaction the next time they nag you.

You might not be able to smash a brick block and find a star that makes you invincible, but you can practice patience and build up a resistance to nagging. If none of that works, you can find the closest green tube and transport yourself out of the conversation. Have you ever played a videogame then lost because you realized you were looking at the wrong part of the screen the whole time? You were so confused as to why your controller wasn''t working, but really you were just trying to control the wrong character. That''s what trying to control people is like in real life. We''re so often fixated on getting people to behave in accordance with what we want that we forget to focus on ourselves. The best way to stop people from pushing your buttons is to start pushing your own. A + Y + Z. Left joystick.

"O Canada." Chapter 2 Conquer your thoughts Touch your nose. No, I''m serious. I want you to stop reading after this sentence and don''t resume until you take your right hand and use it to touch the tip of your nose. Do it. Look at you! What an impressive piece of machinery you are. Do you know what you just did? You were introduced to a thought and decided to act on it; your brain sent signals through your neurotransmitters, through your body, and into your arm, prompting it to move and touch your magnificent nose. Why did I just make you touch your nose? Because I''m Simon and I run this town! No, but really, it was to show you that YOU control your mind; your mind doesn''t control you.

You successfully directed your brain to touch your nose. Understanding your mind''s power is key to being a Bawse. Imagine using that same type of direction to instruct your mind to stop being negative, or jealous, or terrified. We often feel that we are slaves to biology. People say things like "I just can''t help but feel that way" or "I can''t control being jealous." But I believe that, in most situations, we can teach our minds to function with more positivity and efficiency. In other words, by understanding that mushy sponge in our skulls, we can conquer our thoughts. What does conquering your thoughts mean? First, it means you get to wear an awesome warrior costume, so congrats on that victory! #OOTD Also, it means understanding why you feel the way you feel, what prompts you to carry out certain actions, what causes specific reactions, and what circumstances lead you to make regrettable decisions.

Once you discover all the ins and outs of your mind, you basically have the cheat code to your game of life. All you have to do is input the data and you have access to extra mental weapons, stronger protection, and new passageways. Notice I said YOUR game of life and not THE game of life. That''s because everyone''s mind is different. The cheat codes you discover for your mind cannot be applied to all of humanity. I''m not encouraging you to study the BIOLOGY of the brain (it is fascinating, but also, who has that much time?). I''m encouraging you to study your specific psychological makeup. I was forced to learn how to conquer my thoughts because of the nature of my job.

For six years I''ve been posting videos twice a week on the Internet. I have over 500 videos on my main channel and 500 videos on my second channel--that''s over 1,000 videos for people around the globe to view and judge as harshly as they desire. The Internet is wonderful and revolutionary, but let''s face it, it can also be extremely cruel. People feel they can say anything to you when they are sitting comfortably behind their computer screen being completely anonymous. When I first started posting videos, I got a lot of support (mostly because my friends and family would watch and they felt obligated to be nice. Also, I had a second account that I would use to compliment myself. Oops!), but with time I started to receive negative, hateful comments and I didn''t know how to react. Here are a few examples (word for word, without spellcheck) of the comments I''ve received: Thi.