* The goal of the project and the book is to change the culture of giving, inspiring people to give more and to give to charities that can do 'the most good' for the greatest number of people. We plan to achieve this by reaching as many people as possible with the messages within this book, thereby inspiring them to donate to the 22 effective charities we recommend, and that work tirelessly to save and improve lives * Net proceeds from book sales will support The Life You Can Save's work - thereby helping us raise even more funds for effective charities working for the extreme poor * Press release attached * Peter Singer's TED Talk (essentially the book in 17 minutes) * The Girl and The Pond Video 3 minute video of one of the core scenarios used in the book * Testimonial about the organization from one of our recommended charities * Recent interviews:December 3 Crazy Money Podcast w/ Paul Ollinger December 3 CBS This Morning Podcast, Interview w/ Peter & Paul Simon December 3 CBSn, Interview with Peter & Paul Simon December 4 Devex.com, Feature December 2 Vox/Ezra Klein Show, Interview December 3 Associated Press, Feature Interview w/ Peter & Paul Simon Vox article https://www.vox.com/future-perfect/2019/12/6/20992100/peter-singer-effective-altruism-lives-you-can-save-animal-liberation.