Featured in Articles and Newscasts On: Washington Post Today.com Oprah Magazine Huffington Post Publishers Weekly Shelf Awareness Yahoo News Access Hollywood MarthaStewart.com Alzheimer's and Dementia Weekly (online community page) Author Appearances: Good Day LA Seven (7) Local NBC Affiliates NBC Nightly News Dr. Oz The Doctors, CBS Move for Minds Book Signing at Book Expo, 2017 Live Signing with Maria Shriver and Dr. Isaacson Continuous Marketing Efforts: April 9 through August 27 - Maria plugs Color Your Mind in Sunday Paper newsletter every Sunday which is sent out to 100,000+ people. Every Sunday, the publishers sees a spike in sales. April 27 - Blue Star Coloring launched a unique website to promote the book. May 19 - A video trailer was created with Maria Shriver, promoting the title.

Larger orders from retailers garner shout-outs on both Shriver's and Blue Star Press' social media accounts. June - Blue Star Press sent personalized gift packages to 50 influencers in media who specialize in the topics of wellness, brain health, and coloring. June - Maria's team has been provided with 50 copies of the book to place in personalized packages for the top Alzheimer's advocates and celebrities who endorse Alzheimer's research. Maria makes continuous TV appearances promoting her mission, and every time that she speaks about Alzheimer's she mentions her book. As she travels across the country, her publicist coordinates satellite media involving a number of local TV and national TV stations. July 31st - Blue Star Press donated copies of Color Your Mind to the non-profit Peach's Neet Feet. The books are expected to be a perfect addition to the hospice care packages sent out by Peach's team, and garnered a shout-out from the non-profit's founder. September - Blue Star Press donated copies to Minnesota's ACT on Alzheimer's annual Community Leader Summit.

Copies to be brought back to individual communities with information on how to utilize the book in their own dementia friendly campaigns.