Learn to: Connect with prospects and turn them into customers Build trust and credibility Use social networks to engage your customers Involve customers through video, blogs, and e-mail Connect with your customers, captivate them, provide value, and watch your business grow Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers. What it is -- understand what goes into social media engagement and measure its value It's all about trust -- build trust by listening to your community and providing clear messages, prompt responses, and authentic interactions Let's talk -- learn effective ways to join or start conversations in social media and how to encourage participation Nuts and bolts -- establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activity Branch out -- explore ways to communicate on Pinterest(tm), LinkedIn®, Google+(tm), and location-based services Look and listen -- use audio and video creatively to help build a community Get noticed -- create a useful e-newsletter and add apps or widgets to your Facebook page and website Open the book and find: Incentives for people to share your message What numbers to measure Advice on managing time for social media Why being present is so vital Tips for handling complaints Ways to keep your marketing message consistent Help with maximizing Pinterest and Google+ Ten common mistakes to avoid.