Airside is one of UK's leading creative practices. Their potent formula of combining experimental methods, meticulous application and a playful approach to graphic design, illustration, moving images and real world interaction has earned them an international reputation with a client list to follow. This book tells the story of Airside's evolution in the words of its founders, staff and clients and showcases the work created for a wide range of commercial clients and self initiate projects - from companies such as Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony to the Pet Shop Boys, The Beatles and Lemon Jelly. It documents their dynamic spectrum of work and provides a unique case study in how to set up a design company.