Because Sports is a rapidly changing industry, the fourth edition of this text strives to deliver the most current information about the field. New Examples Approximately 80% of the examples in this edition are new so students can learn from the most current information available. The author's goal was to find new, relevant examples to illustrate key points in every chapter of the text in order to keep students engaged. Spotlight on International Sports Marketing International sports have been growing in importance at a rapid pace. This feature allows students to learn about international sports marketing through examples and stories of current happenings in the industry. A Focus on the Web Students can see how widely the web is used now in marketing for sports. Some of the new editions include: New screen captures from various web sites; Pg. 24 Internet exercises, which appear at the end of each chapter; Pg.

33 Discussions of the Internet as an emerging tools for sports marketers. Listings of the latest websites for sports marketers and those that have withstood the test of "Web" time; Pg. 435 Contingency Framework In the fourth edition, the author presents a contingency framework for organizing the many elements that influence the strategic sports marketing process and recognizes the unpredictable nature of the sports industry. This framework allows for exploration of complex relationships between various elements in sports marketing, such as: The mission of a sports organization. Organizational culture. Competition. The economy. Technology.