Tony Sgroi has developed an innovative approach to making marketing decisions on a lean basis. Everything is done to create value and eliminate waste. He includes an interesting visual system for assessing and communicating the quality of any prospective marketing opportunity.--Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University The Innovative Lean Enterprise is an interesting perspective on the planning process. Its approach is both easy to apply and beneficial. A should-read for anyone in any field of business.

-- Chris Mills, President, North America Consumer Products, BIC USA Inc. Very rarely does a book get published that can make a huge difference to a Business. The Innovative Lean Enterprise is such a book. The information within this book is a road map to success. Every business reaches a point where they have to innovate or perish. Tony Sgroi has given you the secret to succeed. By implementing each step Tony Sgroi has outlined in each chapter, you will create a building block for success. I really wish I had this book when I was developing my 35 companies.

--Ken Varga, author of How To Get Customers To Call, Buy & Beg for More! The topic of the book from Tony Sgroi is not only for people who are interested in starting a business, but also for any person involved in management of a business or government agency. The composition is very clear, and his step-by-step of how-to-do portrayal assists the readers'' comprehension. In addition, the numerous diagrams and graphs add to or enhance the meaning and provide a clear and attractive presentation to the reader. In today''s economic and global downturn, Tony''s view on maximizing value while minimizing waste is essential to business and daily life.--Dr. Henry C. Lee, Distinguished Chaired Professor, Forensic Science, The Henry C. Lee Institute of Forensic Science Tony Sgroi has made an important contribution to the discipline of strategic planning.

By adapting the visual management tools of ''Lean'' to both define ''the now'' . AND envision new and innovative strategic futures. The Innovative Lean Enterprise makes it easy to discover and exploit unique competitive advantage for a brand, a division, or a company! -- Bryan Mattimore, Co-founder of The Growth Engine Company and Author of Idea Stormers: How to Lead and Inspire Creative Breakthroughs. a great resource for business and technical leaders and entrepreneurs! Tony has laid out his thoughtful insight in a manner that brings the full force of his over 20 years experience as an engineer, manager, and patent agent registered to practice before the United States Patent and Trademark Office to bear on the complex topic of developing a winning strategy. As an intellectual property attorney and instructor on business and legal topics, it is my opinion that Tony masterfully melded together these components to help ensure the alignment of the strategies that support your business. -- Ned McMahon, Partner at Ohlandt, Greeley, Ruggiero & Perle, LLP I found Tony Sgroi''s book very educational with graphic examples of how to move projects forward. He explains how complicated decisions can be made by breaking them down into basic elements. A must-read for entrepreneurs of every field.

-- Don Gringer, Chairman Allway Tools The Innovative Lean Enterprise is a vital resource for employees at all levels of your business. It presents a unique strategy framework highlighted with engaging examples to demonstrate successful implementation and execution of your business plan. -- Evan Anderson, President Allway Tools After reading Mr. Tony Sgroi''s book The Innovative Lean Enterprise I was struck by the depth of information and knowledge Tony was able to deliver. The book ties together marketing strategy, innovation and lean product development concepts very nicely. The information in the book is powerful and will be important reading for most types of business professionals including General Managers, Brand Marketing Executives, and R&D professionals. I highly recommend reading The Innovative Lean Enterprise and believe it will be an important addition to the any company training effort focused on delivering customer value and innovation in the marketplace. -- Steve O''Brien, Director, Global Human Resources, Unger Global Companies.