Celebrating the bestselling tale of friendship, respect and kindness with a special new 70th edition cover! * PB edition of this evergreen title in the new 'Essential Seuss' range. * The hugely successful Dr Seuss on the Loose, the 2011 World Book Day Book, increased brand awareness in the UK and was supported by a national marketing and PR campaign. * 600 million Dr Seuss titles have been sold worldwide, translated into 17 languages and distributed in 95 countries. * The dedicated website with Seussian activities (Seussville.com) has 6 million visitors per year. * The Cat in the Hat has 80% consumer awareness in the UK, and 89% awareness in the US. * Dr Seuss is worth $100 million in annual retail sales and $480 million in theatrical box office sales. Competition: Cat in;the;Hat;How;Grinch;Stole Christmas;Spot;Gruffalo;Room on the Broom;Tiger Who Came to Tea;Hungry Caterpillar;Matilda;Charlie;Chocolate.

Roald Dahl;Axel Scheffler;Julia Donaldson;Rachel Bright;Oliver Jeffers;Margaret Wise Brown;Maurice Sendak;Jim Field;Judith Kerr;Michael Bond.