Move over soggy cereal and plain toast, there's a new skillet in town. Breakfast isn't only the most important meal of the day - it's the most delicious one. From the genius behind the Instagram sensation @whatiateforbreakfast comes the breakfast bible to help you start your day the tastiest way, whether you're in a hurry and grabbing brekkie to go or enjoying it on a lazy Sunday. From Emily's signature stacked crumpets and scrumpets, to mouth-watering dishes like banoffee porridge and French toast nachos, these recipes are so delectable that you might just look forward to the sound of your alarm clock. Gold title * Remote-working has meant we have more time in the morning to prepare delicious breakfasts - this trend, along with flexible-working, is here to stay * @whatiateforbreakfast has amazing levels of engagement from its 190k+ instagram followers * Emily's love of breakfast comes from memories of cooking with her nan; her joy-filled recipes are infused with a child-like nostalgia, and perfect for all the family * Emily has many big-name brand partners, who we are looking to partner with for promotion on publication * There is yet to be a category-killing breakfast book: What I Ate For Breakfast is the right combination of platform, timing and content Competition: Family Comforts;What Mummy Makes;Finch Bakery;Nadiya Bakes;Nadiya's Fast Flavours;The Sweet Roasting Tin;Love to Cook;Comfort Mob;One Tin Bakes;Love to Bake;Pinch of Nom. Rebecca Wilson;Nadiya Hussain;Mary Berry;Bake Off Winner;Jane's Patisserie;Joe Wicks;Jamie Oliver;Deliciously Ella;Meal Prep King;.