Make It Bigger : (illustrated Monograph on the Design Process and Work of Paula Scher)
An outspoken voice in the world of graphic design, Paula Scher has a worldwide reputation for her bold graphics and incisive critiques of the design profession. Here she deals honestly with the client-designer relationship and the continual power struggle that occurs."This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them."-Design Issues.