"Jimmy Schaeffler's recent book explaining the "world of digital signage" works well for many levels of business people, including those new to the digital signage business. It helps a great deal to develop this area of the digital industry. For us at Hannover Fairs, the producers of CeBIT (the world's leading digital marketplace trade show event), this book is a perfect orientation to this exciting new " -Ernst Raue, board member for Deutsche Messe, organizer of the annual CeBIT convention. "As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market." -Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry.