The top-selling Twitter guide updated to help marketers and individuals take advantage of all the latest Twitter functionality introduced over the past two years The Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable marketing, branding, and personal benefits from this powerful social media platform. Readers get hundreds of tips, examples, and easy-to-follow instructions for increasing influence, getting new followers, and boosting overall profitability. Twitter is the #2 social media platform, and it is increasing in numbers and influence With its $18 billion IPO, Twitter will focus on monetizing its business model, which will mean increasing business interest in Twitter Schaefer is in the top 1% of Twitter's "top influencers," with more than 76,000 followers; his blog www.businessesGROW.com is one of the AdAge Top 100 blogs in the world Updated material includes new statistics relevant to Twitter marketers, case studies, and important new platform configurations and functionality.