'As well as being the core text for students of the Institute of Fundraising Certificate and Diploma in Fundraising, this book is simply a 'must have' in the library of any practising fundraiser, no matter how experienced. Featuring brand new chapters on Digital Communications and Social Media, the latest thinking on donor behaviour and a plethora of case study material, this new edition is bang up to date with the very latest best practice.'- Paul Marvell, Director of Professional Development and Membership, Institute of Fundraising 'No other book provides such an authoritative, clear and interesting overview of all the key issues and debates in fundraising. This is the only core text that I recommend to my students and I am grateful to Adrian Sargeant and Elaine Jay for updating this book so that it covers all of the newly emerging issues affecting those who practice and study fundraising.'- Dr Beth Breeze, Director, Centre for Philanthropy, University of Kent 'Fundraising Management is absolutely the first go-to for the fundraiser moving into management. The case studies are inspiring, the academic theory sound and, most of all, it provides all the essential check-lists one needs to create plans and to manage teams and fundraising programmes effectively. The structure, level of detail and precision of analysis give the answers to almost any strategic challenge or opportunity a fundraising manager will face. The examples show how the very best have overcome their challenges and seized their opportunities.

Fundraising Management is a crystal clear guide, essential reading for the ambitious fundraiser.' - Alan Clayton, Creative Director, Revolutionise Clayton Burnett ;lt;I>Dr Beth Breeze, Director, Centre for Philanthropy, University of Kent 'Fundraising Management is absolutely the first go-to for the fundraiser moving into management. The case studies are inspiring, the academic theory sound and, most of all, it provides all the essential check-lists one needs to create plans and to manage teams and fundraising programmes effectively. The structure, level of detail and precision of analysis give the answers to almost any strategic challenge or opportunity a fundraising manager will face. The examples show how the very best have overcome their challenges and seized their opportunities. Fundraising Management is a crystal clear guide, essential reading for the ambitious fundraiser.' - Alan Clayton, Creative Director, Revolutionise Clayton Burnett.