Clear, straightforward, and often humorous writing style. Enables students to more easily understand the many difficult concepts in research methods. Focus on the associated, unique procedure for determining which statistics to use. Supplies students with a series of specific questions sequenced like a flow chart that shows them how to choose the appropriate statistical test to use for a study, and how to calculate those statistics. Integrated Companion Website. Provides students with tutorials for difficult concepts each keyed with an icon in the chapter to specific material it addresses. Complete Student Pedagogy Including chapter opening overviews & vignettes, checklists for detailed activities, key terms & review questions, and additional resources. Gives students extra guidance in learning, practicing, and reviewing concepts and strengths.

Step-by-step instructions using SPSS In Appendix B. Teaches students to input data, and calculate and interpret the output, for each of the statistical tests discussed in the book. Brief descriptions of actual student research. Eliminates students worry that they will not be able to design, conduct, and analyze data from a study.