This latest volume in Rockport's Workbook series is packed with information regarding the ins and outs of designing magazines, literature systems, newsletters, exhibition catalogs, annual reports, newspapers, and retail catalogs. The author explores both current and historical approaches to give readers a complete background on design style, application, and the innovative techniques used to achieve effective and thoughtfully designed publications. The work included provides a dynamic cross section of the publicly consumed reading material available today. The startling breadth of subject matter, informational complexity, creative effort, and visual diversity illustrate the challenges that publication designers face everyday. Through close-up examinations of beautiful and effective design solutions and the comprehensive and accessible workshop-style format, readers will develop a clear understanding of necessary, and often elusive, design principles. Fundamentals of form and content are clearly demonstrated with the aid of diagrams, making this the most complete book for designers on applied publication design principles. Book jacket.