Chapter 1: Interactive Design as a discipline What is interactive design? What does an interactive designer do? Interview: Darrell Wilkins, creative director The design document Using new technology Case study: Kaiser Chiefs' website Project: Create concepts and storyboards Chapter 2: Ideas, prototypes and experiences Where do ideas come from? Influences and the creative process The medium informs the design Emotional attachment to the product Designing experiences Interview: Lydia Swangren, UX designer Case study: Multi-platform delivery Project: Engage through interactivity Chapter 3: The industry process The pitch Interview: David Burrows, design consultant Art direction and aesthetic Case study: WrestleMania viral campaign Project: Create a campaign pitch Chapter 4: Audience, usability and testing Design for the audience Usability in design: rules and principles Usability and content Usability and visual communication Usability testing Interview: Trevor May, mobile designer Case study: Glastonbury app Project: Create an interactive promotion Chapter 5: Motion graphics and shareable media Motion and interactivity Augmented reality Video and motion graphics Interview: Krystal Schultheiss, motion graphics developer The video production process Viral videos Social media Interview: Steve Smith, senior developer Case study: pq-eyewear website Project: Create a campaign for a TV series Chapter 6: Games Computer games Games as an interactive medium Interview: Pete Everett, advergame designer Case study: Coca-Cola Open the Games Project: Create an advergame.