When the biggest names on Wall Street and Main Street need to improve their business networking, they turn to Michael Salmon. Now, his coveted expertise for exponentially growing a financial services business practice is available in one convenient volume-Winning More Business in Financial Services. Through revealing anecdotes, scripted dialogue, and real-world experience, this useful guide shows you how to incorporate a networking-referral process into your daily life so you have a steady stream of new-client opportunities coming in. This program of nuts-and-bolts marketing and sales guidance will give you the edge you need to: Expand your base of business contacts Optimize and leverage your existing relationships Extract promises from your contacts Create more opportunities and develop new relationships Improve your client acquisition results Track progress and results From setting your goals to strategically categorizing your contacts to making a strong first impression, Winning More Business in Financial Services helps you consistently gain an audience with the people you want to work with. Book jacket.