Traditional and digital media: eARCs are available to genre websites and influencer circles in the anime and manga-spheres. Promotion via media tie-ins: An anime adaptation aired from October to December 2020, with the first episode streamed promotionally in July 2020, creating strong buzz in fandom and spurring demand for the original source material. A second anime series has been announced as well! The manga adaptation is being published in English by SquareEnix Manga. Social Media & Newsletter: Over 14,000 followers keep up-to-date with new releases on J-Novel Club's twitter account and 24,000 readers are subscribed to the company's newsletters. J-Novel Club joined Instagram in January 2021 and continues to post and grow its following. Conventions & Events: J-Novel Club staff attend and hold panels at major conventions including Anime Expo (over 100,000 attendees) and Anime NYC. J-Novel Club also partakes in digital conventions and livestreams to announce new titles and promote fan engagement. J-Novel Club runs its own book club.

With over 10,000 paid subscribers, J-Novel Club offers its members first-look access to new titles through ongoing serialization. Average session length for returning app users is over 16 minutes. Users are encouraged to engage with staff and each other through book-specific member forums, as well as on the J-Novel Club Discord server.