"One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it. The author''s aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal ''Entrepreneur Equation.'' The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth''s advice and wisdom will likely make that decision a lot easier." -- Barry Silverstein, ForeWord Reviews "Carol delivers the reality check that today''s entrepreneur needs to succeed.

" -- JJ Ramberg, Host of MSNBC''s Your Business and CEO of Goodsearch.com "In a sea of feel-good ''yes-you-can'' books that lure people into mindlessly wasting their limited time and resources on business ideas that don''t stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril." -- Les McKeown, author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success "Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation . Written in Carol''s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor." -- Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket " The Entrepreneur Equation is a best friend''s advice, risk management handbook, and an entrepreneurs'' pre-qualification checklist all rolled into one. It''s communicated in a heartfelt anecdotal style by someone who has been ''in the trenches'' and who truly cares about the people who aspire to be entrepreneurs." -- Paul Nizzere, Former CEO of Pelouze (Sold to Newell Rubbermaid) and CEO of Windsor Park, LLC "I wish I''d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone.

If you''re thinking about starting a business, already running a business that is not profitable, or you haven''t been able to take your business to the next level, this book is for you." -- Gini Dietrich, CEO of Arment Dietrich, Inc. and author of Spin Sucks "As an entrepreneur who''s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success." -- Percy Newsum, President of Integrity Toys "Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today''s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream." -- Adam Kaplan, Chief Portfolio Officer of Banyan Mezzanine "Finally! Someone asks the million-dollar question--and then answers it. It isn''t about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out.

Or, you can read this book." -- Shama Kabani, author of The Zen of Social Media Marketing and President of the Marketing Zen Group "By reading The Entrepreneur Equation , you''ll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment." -- Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics, and Backyard Leisure "The book perfectly mirrors [Roth''s] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed." -- Laura Provenzale, Head of Consumer & Retail Investment Banking Group, Raymond James "In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses." -- Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com "Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today.

" -- Liz Strauss, Business Strategist and online "real-ebrity" of LizStrauss.com and Successful-Blog.com "In The Entrepreneur Equation , Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees)." -- Martin Chimes, serial entrepreneur, Former CEO of Corporate Express Australia, and Chairman of Unistraw International LTD.