DESCRIPTION FOR SALES PEOPLE Author Respected Expert: Executive Director of the Canadian Business for Social Responsibility (CBSR) First-hand Experience: Over 20 years experience planning large scale events, e.g., Burning Man Festival, Calgary Stampede, Vancouver Olympics Behind-the-scenes look: at major festivals and forums with insightful stories and practical tools Differs from competition: Focuses on mission and purpose; social impact focus on inclusion and diversity issues Extensive media promotion plan - author has created professional media engagement plan for all stages of book project American and Canadian statistics and case studies International Interest: UK statistics and case studies from well-known international events such as the FIFA World Cup, Olympic and Paralympic Games, and World Petroleum Congress. Author presented at the World Forum for a Responsible Economy in France, and the World Petroleum Congress in Spain PROMOTIONAL TEXT Co-op available Galleys available National advertising, reviews, and excerpts on Google, Facebook, Special Events Magazine, Corporate Events News, Green Biz Green America Online/social media campaign Facebook Live event and giveaway with author Outreach to socially responsible businesses, the Sustainable Events Forum, a Greener Future, and event professionals Promotion on New Society Publishers social media platforms including Facebook, Twitter, our blog, Pinterest, Instagram, and YouTube Promotion via author's various social channels including Twitter and LinkedIn Promotion via author podcast Pipelines &Turbines. National podcast campaign Promotion of author at various speaking engagements Promotion through the author's website: http://leor.ca/ Promotion to authors B Corp connections.