Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text -- they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences.Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptualization, writing, or editing.Bruce Ross-Larson, author of twelve books, has developed techniques that have set a standard for writing and editing documents of every description. He is the founder of three successful corporations that provide communications expertise and consulting services to such organizations as the World Bank, the United Nations Development Programme, the Rockefeller Foundation, and the Board of Governors of the Federal Reserve System.