What is Marketing? Products, Services and Benefits The Marketing Environment The Competitive Environment Buyer Behaviour Organisational Buyer Behaviour Customers, Market Segmentation and Targeting Marketing Information The Market Offering Product xxx; The Fundamental Marketing Concept Intangible Products and Building Relationships that Last Making Products Available Price, Quality and Value Marketing Communications and Media Promotional Planning Advertising and Direct Marketing Publicity, Sales Promotion and Sponsorship Selling Marketing Planning and Product Policy Product Analysis and New Product Development Research for Marketing Organising for Marketing Consumerism, Ethics and Social Responsibility International Marketing Marketing in Action.