Levi Roots is a cook, entrepreneur and musician. He gained widespread fame after appearing on the UK TV program Dragon's Den seeking funding for his Reggae Reggae Sauce, which is now stocked in all major supermarkets in the UK and has sold over 2 million bottles. Levi has since launched Levi Roots' Love Apple Tomato Sauce and Levi Roots' Fiery Guava Dipping Sauce, and six cooking sauces are currently in the pipeline. Reggae-Reggae burgers can be found in bar and pub chains across the country, and Subway sells a Reggae Reggae Chicken Sub in its UK outlets. Levi's first cookbook, the Reggae Reggae Cookbook, published by Collins, was a great success. The follow-up, Caribbean Food Made Easy, published by Mitchell Beazley, was a TV tie-in for the popular prime-time BBC2 4-part series of the same name, which aired in August/September 2009. Levi creates delicious West Indian recipes in the kitchen of his new South London restaurant, Papine Jerk Centre. As a successful reggae musician, he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998.

His Roots Reggae album is coming out soon. Levi lives and works in South London.