Acknowledgments Foreword- Jeff Bezos, Founder and CEO of Amazon.com Preface Introduction ? What a Business Plan is and How It Can Help You Start a Successful Enterprise Part I: The Ten Essential Action Steps Chapter 1, Action Step #1: Define Your Company: What will you accomplish for others and you? Chapter 2, Action Step #2: Identify You Company?s Initial Needs: What will you require to get started? Chapter 3, Action Step #3: Choose a Winning Strategy: How will you reach your customers and what will you say to them? Chapter 4, Action Step #4: Analyze Your Market: Who will want your product or service? Chapter 5, Action Step #5: Develop A Strong Marketing Campaign: How will you reach your customers and what will you say to them? Chapter 6: Action Step #6: Build a Dynamic Sales Effort: How will you attract customers? Chapter 7: Action Step #7: Design Your Company: How will you hire and organize your workforce? Chapter 8: Action Step #8: Target Your Funding Sources: Where will you find your financing? Chapter 9: Action Step #9: Explain Your Financial Data: How will your convince others to invest in your endeavors? Chapter 10: Action Step #10: Action Step #10: Use the RMA Database: Check Your Answers Against the Answer Key Part II: Putting It All Together Chapter 11: What a Business Plan Should Look Like Chapter 12: How to Create a Time Line Chapter 13: Your Plan is an Extension of You Chapter 14: Demonstrate That You Can Manage Conflicting Goals Chapter 15: Present Yourself in the Best Light Chapter 16: Make a Great In-Person Presentation Part III: Business Plan Outlines and Sample Plans Outline for a Simple Business Plan A Sample of a Simple Business Plan ? S&J Advertising Agency Outline of a Complex Plan A Sample of a Complex Business Plan.