PrefaceChapter 1: IntroductionMcDonaldization: The Basic PrinciplesThe Advantages of McDonaldizationA Critique of McDonaldization: IrrationalityMcDonald's: Creating the "Fast-Food Factory"McDonald's and Other Brick-and-Mortar Consumption SitesThe Long Arm of McDonald'sMcDonald's as an American and a Global IconDigital McDonaldizationA Look AheadChapter 2: Efficiency and Calculability: Consumers 1Efficiency: Drive-Throughs and Finger FoodsCalculability: Big Macs, Algorithms, and Big DataChapter 3: Predictability and Control: Consumers 2Predictability: It Never Rains on Those Little Houses on the HillsideControl: Human and Nonhuman RobotsChapter 4: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1McJobs and the Dimensions of McDonaldizationEfficiency: It's a FetishCalculability: Zeal for SpeedChapter 5: Predictability and Control: McJobs and Other McDonaldized Occupations 2Predictability: Scripting and Controlling EmployeesControl: Even Pilots Aren't in ControlChapter 6: Irrationality: The Basic DimensionsIrrationality: Dimensions and SettingsHomogenizationDehumanizationIrrationality: Major SettingsDealing With Irrationality: Velvet, Rubber, or Iron Cages?ConclusionEpilogue: McDonaldization in the Age of COVID-19NotesBibliographyIndexAbout the Author.