"In this brilliant and original book Riley, Evans and Robson introduce the concept of 'postfeminist healthism' - a set of ideas that shape our thinking about everything from weight to sex to pregnancy and pro-Ana. With vivid and up-to-date examples, the authors launch a new research agenda, outline a novel critical perspective, and outline a set of ideas that look set to shape health studies for years to come. This is a must-read for anyone interested in women's mental and physical health today." - Rosalind Gill, City, University of London, UK "Postfeminism is a complicated topic, but one that has emerged as a pressing social and political concern. In this intriguing book, Riley, Evans and Robson explore issues of health and embodiment as they are viewed through the lens of postfeminism. They get to the crux of why embodiment continues to be such a huge focus of contention and controversy globally." - Deborah Lupton, University of Canberra, Australia "This book offers a series of exciting, critical analyses of contemporary femininities within mediated and mundane health-related contexts. The authors offer a distinctive and coherent theoretical position to help us understand and navigate the complexities and contradictions of doing gender in a postfeminist landscape - an impressive achievement!" - Brendan Gough, Leeds Beckett University, UK.