"In Reimagining Evangelism Rick Richardson has refreshed our understanding of Christ's Great Commission. Trust is the issue--only a trusted friend can enter the inner life of post-Christian people. There is no instant intimacy or trust, for it only emerges over time on a common journey. That is why conversion is a journey, not simply a jump. Rick clearly shows how a journey with a Christian companion of honesty, vulnerability and integrity can open a heart betrayed by the experience of religious flummery. Christians and non-Christians alike have been 'turned off' by quick-fix and manipulative methodologies. Rick has done a great service to the kingdom by expressing these important truths in an especially helpful way for our post-Christian, postmodern time.".