develop your marketing skills neil richardson and ruth gosnay   understand contemporary marketing apply theories and principles use research to make informed decisions       develop your marketing skills neil richardson, ruth gosnay       ­ - is your organisation marketing oriented? ­ - can you anticipate customer needs?   marketing is essential to every business, but many professionals find that they don't have time to get to grips with the basics.   develop your marketing skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. it highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including:                                 product management                               market research                             &.