a quick start guide to social media marketing high impact, low cost marketing that works neil richardson, ruth gosnay and angela carroll   a quick start guide to social media marketing richardson, gosnay and carroll             a quick start guide to social media marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. it covers:                the benefits of social media marketing                              how to apply advertising, pr and sales promotion                              ethical behaviour                                              how to add value for customers                                              how to use social networking sites to acquire, retain and                                                                            satisfy customers                  &.