Introduction 1 Part 1: Do It Yourself: Getting Started with Self-Publishing 7 Chapter 1: Welcome to Self-Publishing! 9 Chapter 2: Understanding the Pros and Cons of Self-Publishing 23 Chapter 3: Determining Who You're Writing for and Why 41 Chapter 4: Equipping Yourself with the Write Stuff 53 Chapter 5: Creating a Winning Manuscript 69 Chapter 6: Fine-Tuning Your Work with Careful Editing 91 Part 2: Pulling Together the Details: Administration and Design 101 Chapter 7: Setting Up Your Self-Publishing Business 103 Chapter 8: Tackling Book-Specific Tasks 117 Chapter 9: Coming Up with Creative Page Design and Layout 135 Chapter 10: Crafting (and Judging) Your Book's Cover 155 Part 3: Start the Presses! Examining Printing Choices 171 Chapter 11: Creating and Publishing E-Books That Sell 173 Chapter 12: Trying Out Short Run Printing 199 Chapter 13: Print-on-Demand for Demanding Self-Publishers 215 Part 4: Making Your Book a Bestseller: Distribution Methods 235 Chapter 14: Selling Your Book through Popular Online Booksellers 237 Chapter 15: Distributing Your Book through Traditional Channels 249 Chapter 16: Getting a Grip on Warehousing, Order Fulfillment, and Shipping 259 Part 5: Creating a Buzz: Publicity and Marketing 269 Chapter 17: Creating a Website and Social Media Accounts for Your Book 271 Chapter 18: Crafting and Distributing Publicity Materials 291 Chapter 19: Publicizing Your Book for Free with the Media's Help 313 Chapter 20: Marketing Your Book with Paid Advertising and Promotional Tools 329 Chapter 21: Expanding Your Income with Spin-Off Merchandise and Services 347 Part 6: The Part of Tens 359 Chapter 22: Ten Self-Publishing Mistakes to Avoid 361 Chapter 23: Ten E-Book Publishing Mistakes to Avoid 367 Index 373.