Acknowledgments xi Introduction 1 Looking Beyond the Chief Complaint 5 What is Success? 8 PART ONE The Diagnosis from Outside-In: Assessing Your Organization 11 CHAPTER 1 Introducing the 4-Ps Model for Strategic Transformation 13 Defining the 4 Ps of Organizational Transformation 14 Building a Dynamic Organization 17 Diagnosing Organizations from Outside-In 17 Looking Within an Organization 19 The 4 Ps for Organizational Transformation 20 The Success of Apple 23 Diagnosing and Treating 25 CHAPTER 2 The 4 Ps and Effective Leadership: Assessing Your Leadership Style 27 Defining the Four Aspects of Personal Health 28 Leadership and Health 29 CHAPTER 3 The 4 Ps and Organizational Transformation: Assessing Your Organization 35 Look Beyond the Chief Complaint 38 Lasting Success 40 PART TWO The Treatment from Inside Out: Transforming Your Organization 43 CHAPTER 4 Realigning Your Organization''s Purpose and Core Values 45 Core Purpose: The Mission Statement 46 The Netflix Story: Changing Its Core Purpose 48 Core Values 50 Core Values Gone Awry: The Wall Street Debacle 51 Core Values as Guideposts for Success: The Story of Zappos 52 Evolving Missions: Assessing Your Market 53 Personal Mission Statements 55 Changes in the Healthcare Industry 56 CHAPTER 5 Restoring Passion in the Workplace 61 The Effect of a Positive Attitude 62 The Effect of Negative Emotions 64 The Biochemistry of Emotion 65 Releasing Negative Emotions 66 Dealing with Boredom 66 Resolving Anger 68 Dispelling Fear 69 Recognizing Burnout 72 The Power of Positive Emotions 72 The Power of Caring 75 Passion in the Workplace 75 CHAPTER 6 Creating and Communicating a Compelling Organizational Vision 79 The Importance of Vision in an Organization 81 Where Does Vision Come From? 83 Creating an Organizational Vision 85 Guided Imagery Exercise 86 Vision and Creative Problem Solving: Improving Patient Satisfaction in the Emergency Department 89 Communicating and Creating Buy-In to Your Vision 90 Connecting with Your Audience 90 Listening 91 Building Rapport 94 Neuro-Linguistic Programming (NLP) 96 Are You Visual, Auditory, or Kinesthetic? 98 NLP Mismatch 100 Leading with Vision: The Story of Meriter Medical Group 101 CHAPTER 7 Developing a Strategic Plan for Organizational Transformation 105 Internal and External Organizational Analysis 106 Goal Setting 107 TheWorking-Backwards Process 108 Developing Three to Five Specific Organizational Goals 109 Developing Two to Four Specific Objectives for Each Goal 110 Time: Create a Timeline for Each Step 110 Talent: Build Your Team 115 Treasure: DetermineWhat Resources You Need 115 Do a Reality Check 116 Prioritizing Goals and Objectives 116 Remain Open to New Opportunities 117 Telling Others about Your Goals--AWord of Caution 118 Create a Feedback Loop to Assess Your Progress on a Quarterly Basis, and Adjust Your Plan Accordingly 119 Reward Your Team for Reaching Milestones 119 Personal Strategic Planning 120 CHAPTER 8 Developing People, Transforming Your Culture 123 The Value of the Right Human Capital 124 Motivating Others 126 Coaching to Improve Performance 127 Mentoring Generation Y 130 Building an Effective Team 132 Invest in People 135 The Power of Rewards 136 Physical Assets 137 CHAPTER 9 Making Success Last: The 5th P, Perseverance 141 The 5th P: Perseverance 142 Elements of Perseverance 145 The Importance of Renewal 147 Building versus Maintaining 149 The Time Frame Challenge 150 Perseverance in Business 150 Assessing Perseverance 152 Personal Perseverance Scale 153 Organizational Perseverance Scale 153 Improving Commitment 153 Improving Focus 154 Improving Endurance 154 Improving Renewal 155 CHAPTER 10 The Final Prescription: A Strategic Transformation Summit 157 Putting All 5 Ps Together 158 Pre-Summit Preparation 159 Step 1: Choose the Right People to Participate in the Summit 159 Step 2: Do an Environmental Scan 159 Step 3: Do a SWOT Analysis. Identify Key Issues that Need to be Addressed 160 Step 4: Complete an Organizational Health Assessment 160 The 5 Ps Summit 161 Introduction: Give an Overview of the 5 Ps Process 161 The 1st P: Purpose and Core Values 161 The 2nd P: Passion 162 The 3rd P: Planning--Part 1: Vision 163 The 3rd P: Planning--Part 2: Setting Goals and Objectives 164 The 4th P: People and Physical Assets 165 The 5th P: Perseverance 167 An Organization in Transformation: The California Medical Association 169 Transforming Your Organization 172 APPENDIX A Personal Health Assessment 175 Personal Health Assessment 176 Person: Physical Health 176 Planning: Mental Health 177 Passion: Emotional Health 178 Purpose: Spiritual Health 179 Total Health Assessment Score 180 Interpretation of Scores 180 Person: Physical Health 180 Planning: Mental Health 181 Passion: Emotional Health 181 Purpose: Spiritual Health 182 Total Health 183 APPENDIX B Organizational Health Assessment 185 Organizational Health Assessment 186 People and Physical Assets 186 Planning 187 Passion 188 Purpose 189 Total Organizational Health Assessment Score 190 Interpretation of Scores 190 People and Physical Assets 190 Planning 191 Passion 191 Purpose 192 Total Organizational Health 193 Notes 195 About the Author 203 Index 205.