Today's managers are under more pressure, and face more difficult challenges than any of their predecessors. This practical guide will make any manager a better planner -- and will enable students as well as executives to apply fundamental strategic concepts to all types of business challenges.Unlike other theory-based planning books, this unique guide offers hands-on guidance and concise case studies from leading companies worldwide, covering-- Strategic market management-- Internal strengths and weaknesses-- Maximizing the value of RetdThe book closes with special sections on strategic planning for manufacturing firms, small businesses, and multinationals.