Preface. Introduction. Case 1. Harley-Davidson Inc: Sexton Adams and Adelaide Griffin. Case 2. the Swatch in 1993: Arieh A. Ullman. Case 3.
Hoechst-Roussel Phamaceuticals Inc: Jan Willem Bol and David Rosenthal. Case 4. the Rise and Fall of Yugo America Inc: Carolyn Silliman and Jeffrey S. Harrison. Case 5. G. M. Allison Japan Ltd: Richard T.
Dailey. Case 6. Kenhar Products Inc: Kenneth F. Haring. Case 7. Calox Machinery Corporation (A): Lester A. Neidell. Case 8.
American Airlines International Strategy: Steve Bogner and Lester A. Neidell. Case 9. Korean Air - Challenges and Opportunities in the Growth of a Korean Firm: Chang Young-Chul. Case 10. BE Aerospace 1992: Richard Reed and James W. Bronson. Case 11.
the Metamorphosis of Whirlpool Corporation: Arieh A. Ullman. Case 12. Cosmetics and Activism - Anita Roddick and the Body Shop Ltd: David W. Grigsby, Alison M. Flynn and Tanya Craig. Case 13. IKEA (Canada) Ltd: Paul W.
Beamish and Peter Killing. Case 14. Toys 'R' Us 1993: Caron H. St John. Case 15. Wal-Mart 1992: Walter E. Greene. Case 16.
Cadbury Schweppes plc: Franz Lohrke, James Combs and Gary J. Castrogiovanni. Case 17. Kentucky Fried Chicken in China: Allen J. Morrison and Paul Beamish. Case 18. Labatt Breweries of Europe: Arthur Sharplin. Case 19.
Dibrell Brothers Inc: David W. Grigsby and Lester A. Hudson. Case 20. Liz Claiborne Inc 1994: David W. Grigsby, Linda O. Smith and Jane Crews. Case 21.
Nike Inc: David W. Grigsby, Susan Gaertner and Karen Roach. Case 22. Lee Jing Textile Company Ltd: Sue Greenfeld and Shun-Ching Horng. Case 23. Amtrak: Steven Harshbarger and Jeffrey West. Case 24. Unicre SA and the Credit Card Industry in Portugal: David W.
Grigsby and Vitor F. C. Goncalves. Case 25. Transvit of Novgorad, Russia: Joseph Wolfe.